Launch day and pivot
I began launch day with a rollout of social media posts and advertisements. This was a sobering experience. The costs of advertisements was not worth the turnover rate (zero). Soarenity received 400 visits with no purchases or other engagements in the website. This costed a significant amount of money and was severely disappointing.
I decided to pivot and over the course of the next month and a half, the projected agent, Soarenity Black was postponed and Silver was pushed to the forefront, deliverable via a mobile app. The reasoning was so that I could Save money on advertisements and push a product directly to businesses rather than through online methods.
The app has completed and is currently in Closed Testing on Google Play. Launch is expected to be within 3 weeks due to the timeline and testing requirements on Google Play.
Soarenity Silver features an interactive visual agent with real time lip-sync and a friendly, customizable avatar and voice. The entire scene is customizable and businesses have full controls over the agent's personality, name, purpose, data, etc. Silver can take virtual orders and push messages to staff through a unique messaging/tasking feature. Subscribers can sponsor employees so that they have access to these messages and can take care of tasks given by the bot or the manager.
We also integrated daily reports. This summarizes customer interactions, transactions, and any remaining tasks for that day. These reports are accessible and downloadable by the subscriber only.
Our pivot towards Silver aims to deliver an Agent to small businesses immediately, larger businesses later, and individual consumers after that. It's purpose initially is to reduce stress and workload on employees by facilitating customer interaction and assistance.
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